How does NGM work for buyers

How does NGM work for me as a buyer?

  1. Your purchasing requirements (products, quantities and prices) are viewed in New Green Market.
  2. From that moment on, your demand will be visible to you in New Green Market.
  3. You’ll see an overview of parties that fit your demand.
  4. When you’ve found a suitable product offer, press the buy button.
  5. You’ll receive a confirmation of your order. This is also sent to the grower.
  6. The grower’s haulier will subsequently take care of delivery at one of the six hubs, namely Aalsmeer, Rijnsburg, Naaldwijk, Eelde, Ede or Herongen.
  7. The account will be debited and the purchase will have been paid for.

What will change for buyers during the next phase of NGM?

Green matches:

  • You’ll receive messages with matches about growers offering products for the prices and conditions you’ve specified.
  • You’ll receive messages with near matches about growers offering their products, but at for example a different price. You’ll then have the option to adjust the difference to create a match.


  • After placing an order, a message will be sent to the control tower, which will then schedule a shipment with the carrier. You’ll receive a message from the control tower about the products to be loaded, the collection time, delivery location and delivery time.

Payment methods:

  • You’ll soon be able to choose from different payment methods.


Ready to discover your green matches?

Prefer to have a look around first? No problem, request a demo! We’re happy to give a free demonstration of the system.

Post address
Aalsmeerderdijk 438
1436 BL Aalsmeerderbrug
The Netherlands

Visiting address
Goeman Borgesiuslaan 77
3515 ET Utrecht
The Netherlands

Chamber of commerce (KvK)
Amsterdam no. 69191654